Marketing Analytics

Discover a universe of untapped businesses

Having deep insight into customer and prospect behaviors, characteristics and spending patterns is a great way to pursue new business.

Are you looking for ways to improve marketing effectiveness and boost return on investment? Experian Marketing Analytics offers the ability to fine-tune targeting strategies and seek model customers using the industry’s leading commercial database. Your marketing campaigns will have deeper insights, and your tactics, channels and strategies will yield maximum returns. We combine your data with our data to open a world of possibilities:

• Receive in-depth profiles of current customers — Combine Experian’s business marketing and credit data with your internal customer data to identify your customers’ key characteristics, across your portfolio.
• Better understand your business customers — Build propensity-to-buy models using firmographic and trade credit attributes, fully customized based on your current customers and prior marketing campaigns.
• Reach look-alike customers — Apply customer profiles and propensity model criteria to Experian’s U.S. Business Database to reach more potential customers.
• Locate prospects — Identify your target prospects geographically via heat maps and provide details on the top locations for new customers.
• Improve upsell and cross-sell results — Strengthen targeting and marketing strategies within your customer portfolio and identify and focus on those key accounts to ensure existing customers purchase all appropriate products.