Updated: August 23, 2024
 

About Experian Marketing Solutions, LLC

Experian Marketing Solutions, LLC (“Experian” or “we”) is a leading global provider of consumer data and insights helping companies and organizations interact and engage intelligently with today’s empowered and connected consumers. Using our data and technology, we help organizations provide personalized and targeted offers and messages across all marketing channels to deepen customer loyalty by providing consumers with more relevant products and services.

Experian is a trusted partner for the world’s most recognizable brands. We serve industries like retail, financial services, telecommunications, insurance, travel and hospitality, media and entertainment, and consumer products — as well as advertising agencies and other marketing services providers that serve these industries.

Our Data

It all starts with our data. Experian draws on five decades of experience providing organizations with marketing products, services, and insights derived from consumer information. We collect, maintain, and analyze information about consumer buying decisions from third party sources. These sources include third parties that provide self-reported consumer survey information, aggregated consumer panel data, information from websites and mobile apps, historical retail purchases, as well as public records. We also create consumer information that is inferred from this data using statistical analysis.

The common types of consumer information we maintain is listed below, with examples from each category:

  • Demographics — age, gender, marital status, income, occupation and education
  • Behavioral and lifestyle — hobbies, sporting activities, travel preferences, high-tech equipment users and purchasing behavior, including purchase transaction data
  • Census — median age, wealth rating and median income
  • Realty — information from local property records like dwelling unit type, purchase price, mortgage amount, loan type and date, prevailing interest at time of sale, and property characteristics
  • Life events — consumers who have recently moved or purchased a home
  • Online identifiers and interests — information about device identifiers and categories of consumer interests derived from online usage

Experian data is obtained from sources such as:

  • Local tax assessor and recorded deed files
  • Consumer surveys
  • Telephone directories
  • Publications, subscriptions and published directories
  • Summarized U.S. Census information
  • Calculations using existing data
  • Online and mobile sites, apps, and advertisements
  • Other authorized data providers

Experian collects the following types of information, including information we derive from the information we collect, pertaining to:

  • Individual consumers, such as:
    • Name
    • Address
    • Phone number
    • Email
    • Gender
    • Marital status
    • Estimated age range
    • Occupation
    • Education level
    • Household status (head of household, spouse, elderly parent, young adult)
    • Political affiliation
    • Device identifiers such as mobile advertising IDs, IP addresses, connected TV IDs, and hashed email addresses
    • Location information used to establish connections and group together unique identifiers that are likely associated devices by various processing logic
  • Households, such as:
    • Dwelling type and size
    • Whether a household rents or owns a home
    • The estimated value of a home
    • Length of residence
    • New homeowner
    • Number of adults
    • Telephone number
    • Presence of children
    • Estimated household income
    • Lifestyle interests (e.g., PC owner, frequent traveler, golfer, domestic travel, amusement park visitor)
    • Location information from used to create household attributes, such as whether your household may have visited a certain retailer
  • Geographic information about individuals and households, such as:
    • Address
    • Census tract, block group, etc.
    • USPS® breakdowns (ZIP CodeTM, ZIP+4®, Carrier Route Code)
    • Census estimated projections

Our Data Collection Practices

As a leader in the marketing services industry, we adopt and implement best practices and diligently seek to follow all laws governing the acquisition, compilation, and distribution of consumer data. These practices include careful screening of data sources, ongoing internal audits, and providing appropriate mechanisms to allow consumers to exercise their privacy rights.

Our Data Quality

Experian employs rigorous data testing, including applying proprietary models and algorithms, in our efforts to maintain only the most accurate data. We have developed proprietary confidence codes to help us maintain the most complete and high-quality consumer information available. Our processes assure proper consideration is given to consumer interests, laws and regulations, industry rules guidelines, and ethical principles that affect our data usage.

Experian as a Processor/Service Provider

To provide our services, we may process personal information we receive from or on behalf of our clients. When we do so, we act as a processor or service provider on behalf of our clients who determine the purpose and means of processing. Experian processes this information only as necessary to provide our services and at our client’s direction. The privacy policy of our clients and our contractual agreements with them govern the processing of this personal information. To exercise any privacy rights in relation to personal information we may process as processor or service provider, please contact the relevant business who collected the personal information or on whose behalf this information was collected.

Our Approach to Privacy

Experian considers itself a steward of the personal information it collects, maintains, utilizes, and shares. Our stewardship is anchored in a values-based approach to privacy that focuses on the protection of information in our care and the safeguarding of consumer privacy through appropriate and responsible use. For more information regarding our data practices and approach to privacy, please see our U.S. Consumer Data Privacy Policy and visit our Privacy Center.

EXPERIAN MARKETING SOLUTIONS, LLC IS A DATA BROKER UNDER TEXAS LAW. TO CONDUCT BUSINESS IN TEXAS, A DATA BROKER MUST REGISTER WITH THE TEXAS SECRETARY OF STATE (TEXAS SOS). INFORMATION ABOUT DATA BROKER REGISTRANTS IS AVAILABLE ON THE TEXAS SOS WEBSITE.

Experian Marketing Solutions, LLC is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website.