Cashflow scores — the future of lending

The 2025 U.S. rental market reflects broader economic conditions, shaped by shifting market forces and ongoing uncertainty. Landlords and property managers are navigating a complex landscape where understanding renter behavior, affordability challenges, and macroeconomic pressures is key to maintaining stable occupancy. By staying informed on these trends, they can better attract and retain long-term tenants.

Key Insights:

• Renter Financial Pressure: Renters across all demographics are facing rising debt and affordability issues, impacting their housing stability.
• Rent-to-Income Imbalance: Rent prices continue to rise faster than incomes, increasing the financial burden on tenants nationwide.
• Macroeconomic Impact: Factors like interest rates, unemployment, and housing development are reshaping rental market dynamics.
• Strategic Adaptation Needed: Landlords must adapt to evolving renter preferences and market conditions to ensure long-term success.

Based on interviews with global financial institutions, the Forrester Total Economic Impact™ study, commissioned by Experian, reveals real customer impact stories and business wins delivered by the Experian Ascend Platform™. This infographic shares some of the key findings.

Key insights include:

• 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
• A car leasing company’s approval rates increased from 60% to 66%, improving consistency and revenue growth
• An airline reduced fraud chargebacks by 99.9%, lowering regulatory risks and financial losses.

The Forrester Total Economic Impact™ (TEI) study, commissioned by Experian, explores the quantifiable and unquantified benefits of implementing the Experian Ascend Platform™. Based on interviews with global financial institutions, the report provides a comprehensive analysis of how the platform improves credit decisioning, reduces fraud, and delivers significant ROI.

Key insights include:

• 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
•  67% improvement in credit decisioning efficiency
• 20% reduction in default costs through better risk modeling
• 5% annual growth in application volume without added headcount

Instead of relying on reactive, fragmented data, financial institutions need streamlined, governed and integrated feature development capabilities to accelerate model development and enhance transparency.

Experian Feature Builder provides:

• Centralized data access
• Advanced lineage tracking
• Streamlined feature registry
• Key statistical reporting
• Comprehensive feature lifecycle support

Read our latest e-book to discover how your organization can transform raw data into custom, high-value features quickly and easily.