Exposed: Identity Risk, the Dark Web and the Score that Changes the Game

The 2025 U.S. rental market reflects broader economic conditions, shaped by shifting market forces and ongoing uncertainty. Landlords and property managers are navigating a complex landscape where understanding renter behavior, affordability challenges, and macroeconomic pressures is key to maintaining stable occupancy. By staying informed on these trends, they can better attract and retain long-term tenants.

Key Insights:

• Renter Financial Pressure: Renters across all demographics are facing rising debt and affordability issues, impacting their housing stability.
• Rent-to-Income Imbalance: Rent prices continue to rise faster than incomes, increasing the financial burden on tenants nationwide.
• Macroeconomic Impact: Factors like interest rates, unemployment, and housing development are reshaping rental market dynamics.
• Strategic Adaptation Needed: Landlords must adapt to evolving renter preferences and market conditions to ensure long-term success.

Based on interviews with global financial institutions, the Forrester Total Economic Impact™ study, commissioned by Experian, reveals real customer impact stories and business wins delivered by the Experian Ascend Platform™. This infographic shares some of the key findings.

Key insights include:

• 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
• A car leasing company’s approval rates increased from 60% to 66%, improving consistency and revenue growth
• An airline reduced fraud chargebacks by 99.9%, lowering regulatory risks and financial losses.

The Forrester Total Economic Impact™ (TEI) study, commissioned by Experian, explores the quantifiable and unquantified benefits of implementing the Experian Ascend Platform™. Based on interviews with global financial institutions, the report provides a comprehensive analysis of how the platform improves credit decisioning, reduces fraud, and delivers significant ROI.

Key insights include:

• 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
•  67% improvement in credit decisioning efficiency
• 20% reduction in default costs through better risk modeling
• 5% annual growth in application volume without added headcount

GenAI isn’t just changing the financial services industry; it’s redefining it. When faced with industry challenges and economic uncertainty, leading financial institutions strategically leverage GenAI to drive business growth and profitability.

Experian’s latest innovation, Experian Assistant, is empowering financial institutions stay ahead of the competition while driving strong business results.

Experian Assistant enables organizations to:

• Enhance operational efficiency
  
• Reduce costs
  
• Improve customer experience

Download our latest white paper to unlock insights into how you can improve internal productivity, serve your customers more effectively and generate revenue.