Webinar
Published January 23, 2026
Credit Decisioning Customer Management Marketing
The credit marketing landscape is evolving. As competition intensifies and consumer expectations rise, financial institutions that can predict, personalize and perform at scale will define the next generation of success.
In this webinar, our experts explore how financial institutions can use connected intelligence to find, know and grow the right customers, leading to:
- Smarter acquisition
- Stronger customer retention
- More proactive growth
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Webinar
Beyond Acquisition: How Data-Driven Account Management Powers Long-Term Value
Winning new customers is challenging but retaining them and growing their value is even harder.
In this exclusive webinar, America First Credit Union’s Kymrie Turner sits down with Experian’s Mark Soffietti to explore how leading institutions can leverage differentiated data to drive long-term customer value.
You’ll learn about:
- Five key challenges financial institutions face in account management and customer retention
- Risk-focused actions to help protect your institution and your customers
- How America First Credit Union approaches portfolio segmentation, forecasting, and credit limit optimization to strengthen member relationships
Webinar
Unlocking alternative data for smarter fintech decisions
Join Ashley Knight, Experian’s SVP of Product Management, and Haiyan Huang, Prosper’s Chief Credit Officer, to discover how:
- Alternative finance data is redefining how to verify and connect identities.
- Email and phone intelligence is unlocking new levels of precision in credit marketing.
- Open banking insights are becoming increasingly critical for financial inclusion and mitigating risk.
Tip Sheet
Smarter growth starts here: a new-year, new-strategy checklist for credit marketers
A new year means new opportunities — and new pressure to make every marketing dollar count. Whether your focus is to expand your portfolio, deepen existing relationships or improve marketing efficiency, this checklist will help you prepare to drive stronger, smarter growth all year round.
You’ll discover how to:
- Master the new prospecting formula
- Use data to drive personalization
- Create cohesive messaging across channels
Webinar
Refine Your Risk Decisions: Using Decision Trees to Drive Performance
Improve your credit risk decisions with advanced approaches to validating and optimizing decision trees. Learn how stronger models drive smarter, more consistent outcomes across your portfolio.
- Enhance model accuracy
- Strengthen underwriting and collections
- Improve decision speed and consistency
- Align data science and risk teams