• Skip to main navigation
  • Consumer
  • Small Business
  • Business
  • Share price at
  • About Experian
  • Consumer Support
  • Credit Advice
  • Global Sites
Toggle main navigation
  • Client Sign in
    • Skip to main content
    • Solutions
      • Solutions
      • Advanced Analytics & Modeling
      • Collections & Debt Recovery
      • Commercial Solutions
      • Customer Management
      • Credit Decisioning
      • Credit Profile Reports
      • Data Reporting & Furnishing
      • Data Sources
      • Data Quality & Management
      • Fraud Management
      • Identity Solutions
      • Marketing Solutions
      • Regulatory Compliance
      • Risk Management
      • Workforce Management
        • Solving for your business needs:
        • Advanced Analytics & Modeling
        • Artificial Intelligence & Machine Learningsmall desc
        • Analytical Decisioningsmall desc
        • Analytics & Modelssmall desc
        • Business Intelligencesmall desc
        • Data Sourcessmall desc
        • Data Discovery & Analysissmall desc
        • Solving for your business needs:
        • Collections & Debt Recovery
        • Collections Analytics & Insightssmall desc
        • Collections Prioritization Strategiessmall desc
        • Regulatory Compliancesmall desc
        • Data & Skip Tracingsmall desc
        • Debt Portfolio Evaluationsmall desc
        • Omnichannel Collectionssmall desc
        • Solving for your business needs:
        • Customer Management
        • Account & Portfolio Monitoringsmall desc
        • Digital Transformationsmall desc
        • Partner with Experiansmall desc
        • Solving for your business needs:
        • Credit Decisioning
        • Credit Decisioning Toolssmall desc
        • Customer Acquisitionsmall desc
        • Credit Attributessmall desc
        • Credit Risk Scoressmall desc
        • Decisioning Softwaresmall desc
        • Instant Decisioningsmall desc
        • Loan Origination Softwaresmall desc
        • Solving for your business needs:
        • Data Reporting & Furnishing
        • Consumer Data Furnishingsmall desc
        • Commercial Data Reportingsmall desc
        • Solving for your business needs:
        • Data Sources
        • Automotive Market Data​small desc
        • Alternative Credit Data (Extended FCRA)small desc
        • Business & Commercial Credit Datasmall desc
        • Buy Now Pay Latersmall desc
        • Consumer Credit Report Datasmall desc
        • Customer Insightssmall desc
        • Fraud & Identity Datasmall desc
        • Marketing Datasmall desc
        • Open Bankingsmall desc
        • Third-Party Data Setssmall desc
        • Solving for your business needs:
        • Data Quality & Management
        • Data Managementsmall desc
        • Data Qualitysmall desc
        • Data Software Solutionssmall desc
        • Solving for your business needs:
        • Fraud Management
        • 1st Party Fraudsmall desc
        • 3rd Party Fraudsmall desc
        • Account Takeoversmall desc
        • Behavioral Analyticssmall desc
        • Bust Out Fraudsmall desc
        • Commercial Entity Fraudsmall desc
        • Identity Resolutionsmall desc
        • Global Data Breach Servicessmall desc
        • Risk Based Authentication​small desc
        • Synthetic Identity​small desc
        • Solving for your business needs:
        • Identity Solutions
        • Identity Resolutionsmall desc
        • Identity Managementsmall desc
        • Identity Verificationsmall desc
        • Customer Identity Protection​small desc
        • Solving for your business needs:
        • Marketing Solutions
        • Campaign Activation Solutionssmall desc
        • Credit Marketing Solutionssmall desc
        • Identity & Targeting Solutionssmall desc
        • Increase Customer Loyaltysmall desc
        • Marketing Datasmall desc
        • Measurement Solutionssmall desc
        • Solving for your business needs:
        • Regulatory Compliance
        • Regulatory Governancesmall desc
        • Regulationssmall desc
        • Solving for your business needs:
        • Risk Management
        • Automotive Vehicle Historysmall desc
        • Customer Risk Analyticssmall desc
        • Credit Risksmall desc
        • Fraud Risksmall desc
        • Model Risk Managementsmall desc
        • Portfolio Risk Managementsmall desc
    • Products
    • Industries
      • Advertising & Media
      • Automotive
      • Energy & Utilities
      • Financial Services
      • Healthcare
      • Insurance
      • Mortgage
      • Public Sector
      • Rental Property Solutions
      • Telecommunications
        • Solving your Automotive needs:
        • Automotive
        • Ad Agencies & Mediasmall desc
        • Affiliated Auto Industrysmall desc
        • Aftermarket Industrysmall desc
        • Auto Lenderssmall desc
        • Dealerssmall desc
        • OEMssmall desc
        • Solving your Financial Services needs:
        • Alternative Financial Servicessmall desc
        • Bankssmall desc
        • Commercial Financial Institutionssmall desc
        • Credit Unionssmall desc
        • Fintechsmall desc
        • Solving your Healthcare needs:
        • Healthcare
        • Hospitals & Health Systemssmall desc
        • Medical Groupssmall desc
        • Payerssmall desc
        • Pharmacies & Diagnosticssmall desc
    • Thought Leadership
      • Resources
      • Testimonials & Case Studies
      • Insights & Blogs
      • Preference Center
        • Insights & Blogs
        • Business Informationsmall desc
        • Commercial Insights Hubsmall desc
        • Data Quality Trendssmall desc
        • Employer Servicessmall desc
        • Experian Insightssmall desc
        • Healthcaresmall desc
        • Marketing Forwardsmall desc
        • Small Business Matterssmall desc
    • About Experian
      • About Experian
      • Specialized Services
      • Innovation at Experian
      • Company Information
      • Investor Relations
      • Careers
        • Business Information Servicessmall desc
        • Consumer Information Servicessmall desc
        • Data Breach Resolutionsmall desc
        • Experian Data Qualitysmall desc
        • Decision Analyticssmall desc
        • Employer Servicessmall desc
        • Experian Advisory Servicessmall desc
        • Marketing Servicessmall desc
        • Partner Solutionssmall desc
        • Big Datasmall desc
        • Experian Innovation Labsmall desc
        • Developer Portal & API Hubsmall desc
        • Experian Venturessmall desc
        • Corporate Fact Sheetsmall desc
        • Corporate Social Responsibilitysmall desc
        • Our Commitmentsmall desc
    • More...
      • Client Sign In
      • Automotive
        • AutoCheck
        • AutoCount Accelerate
        • Experian Marketing Engine
        • Velocity
      • Health
        • Claim Scrubber
        • ClaimSource®
        • Collections Optimization Manager
        • Compliance Manager
        • Contract Manager
        • Identity Verification
        • Medical Necessity
        • OneSource®
        • Order Manager
        • Patient Estimates
        • Patient Financial Clearance
        • Patient Schedule
        • Payer Alerts
      • Business Credit
        • Business Credit Reports
        • BusinesslQ
        • Small Business Credit
        • Smart Business Reports
        • Supplier Check Reports
      • Workforce Management
        • ACA Reporting
        • Compliance Library
        • I-9 Management
        • Pay Statements
        • Tax Credits
        • Tax Statements
        • Tax Withholding
        • Unemployment Management
        • Verification Fullfillment
      • Other
        • Audience Engine
        • Business Public Records
        • ContractorCheck
        • Experian Access
        • Experian Connect
        • Experian Data Quality
        • Experian Developer Portal
        • Mosaic Portal
        • Small Business Services
      • Automotive
          • AutoCheck
          • AutoCount Accelerate
          • Experian Marketing Engine
          • Velocity
      • Health
          • Claim Scrubber
          • ClaimSource®
          • Collections Optimization Manager
          • Compliance Manager
          • Contract Manager
          • Identity Verification
          • Medical Necessity
          • OneSource®
          • Order Manager
          • Patient Estimates
          • Patient Financial Clearance
          • Patient Schedule
          • Payer Alerts
      • Business Credit
          • Business Credit Reports
          • BusinesslQ
          • Small Business Credit
          • Smart Business Reports
          • Supplier Check Reports
      • Workforce Management
          • ACA Reporting
          • Compliance Library
          • I-9 Management
          • Pay Statements
          • Tax Credits
          • Tax Statements
          • Tax Withholding
          • Unemployment Management
          • Verification Fullfillment
      • Other
          • Audience Engine
          • Business Public Records
          • ContractorCheck
          • Experian Access
          • Experian Connect
          • Experian Data Quality
          • Experian Developer Portal
          • Mosaic Portal
          • Small Business Services

      Infographic

      What traditional models miss about today's borrowers

      Published April 4, 2025

      Fintech Banks Credit Unions Advanced Analytics & Modeling Data Quality & Management Data Sources
      What traditional models miss about today's borrowers

      Relying solely on traditional credit scores can leave you with a limited view into consumers’ financial stability.

      See how integrating alternative data can help you:

      • Identify more qualified borrowers
      • Spot potential risks
      • Strengthen portfolio performance

      Click the button below to access the infographic

      View now

      Related resources

      Tip Sheet

      10 November 2025

      Understanding Every Member with Alternative Data

      Credit unions exist to serve all members of their communities. Yet millions of financially responsible individuals remain invisible to conventional scoring. Download our alternative data guide to discover:

      • The strategic advantages of alternative credit data 
      • The future of inclusive lending
      • Why you should partner with us
      Webinar

      23 October 2025

      Prescreen to Prosper: Data-Driven Prospecting that Delivers for Credit Unions

      Experts from Experian, Micronotes, and Premier America Credit Union explore how credit unions can reach the right prospects at the right time to drive measurable loan and member growth.

      White Paper

      30 September 2025

      Credit Risk Management with GenAI

      Generative AI is a powerful force that’s driving higher efficiency and productivity in credit risk management for financial institutions. Read our latest white paper to discover how lenders can improve the credit risk management process to:

      • Streamline operating expenses
      • Enhance compliance
      • Increase lending volume
      • Reduce credit and fraud losses
      Video

      26 September 2025

      Experian Credit Decisioning Journey

      A strong credit risk decisioning strategy is crucial for any financial institution looking to stand out from the competition, book more high performing loans, and drive revenue. Lenders can achieve this by implementing next-gen AI technology to: 

      • Build and deploy models faster 
      • Optimize lending criteria 
      • Reduce fraud risk 

      Watch this video to learn how you can level up your credit decisioning journey across the customer lifecycle with the Experian Ascend Platform.

      • Legal Terms & Conditions
      • Privacy Center
      • U.S. Data Privacy Policy
      • Ad Choices
      • Press
      • Careers
      • Investor Relations
      • Contact Us
      EXPERIAN'S INCLUSION AND BELONGING Learn more how Experian is committed
      DATA PRIVACY Your privacy choices

      ©2025 Experian Information Solutions, Inc. All rights reserved.

      Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian. Other product or company names mentioned herein are the property of their respective owners.