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What is email address appending?

Email address appending is a service for businesses that have names and addresses of leads or customers, but incorrect, incomplete, or nonexistent addresses. This contact information is run through the email address appending software, which searches for matches in content databases. It looks for email addresses that match the name and physical or mailing address on the list. When a match is found for the name and address, the system will send a test to the email address to check that it is valid and is accepting messages. After email verification, the address is added to the customer list.

72% of business leaders say email is the top channel they rely on to reach customers

Our email database consists of 1.9 billion emails

Gather the data you need to communicate with your customers or leads

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Deliver your message to the intended destination

Email is a faster method than traditional mail, which often makes it more effective. Businesses can use email to send special offers, notify customers of sales, or share other time-sensitive information. Sending emails to a targeted audience can help a business gain new customers and retain existing customers. Email appending and email list cleaning make sure the message is getting to the intended destinations.

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Improve marketing outcomes with real-time email address append

Immediately leverage trustworthy email data for prescreen, personalized email marketing, omnichannel experience, and more, while delivering best-in-class customer experience complete with accelerated communications. You can be confident that you are effectively reaching your customers quickly, through their personal, preferred channels.

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Choose which appending service suits you

You can choose the type of email appending service based on your customers and information: 

  • B2B email appending services use company names, physical addresses, and other information to access email addresses to businesses and organizations
  • Consumer email appending matches the individual’s name and physical or mailing address to match to an email address.
  • Reverse email append service takes email addresses and matches other information you lack and adds it to the list.

Update your customer records

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