Email triggers

Triggered emails are timely—they often arrive minutes after a triggered event takes place. This makes customers more likely to open the email. The more people that open your emails, the more likely you’ll see a conversion. Trigger emails can also have a targeted strategy, introducing customers to products or to other pathways to interact with the brand, providing more potential for engagement.

You can use triggered emails to collect additional data about your customers. For example, you can segment customers based on whether they open certain emails. With the help of email verification, segmenting allows you to create unique, targeted messaging for customers who open emails and those who do not. You’ll get more accurate behavioral data on your customers, and your customers will get a better overall experience with your brand.

Customize trigger emails to fit each customer’s experience. For example, if a customer browses a certain item on your website without making a purchase, you could send an email encouraging them to take another look. A customized experience helps customers feel valued, gives them more opportunities to interact with your brand, and encourages better brand loyalty.