Financial Services solutions
Build a complete consumer view, reach customers who matter most, and deliver relevant financial experiences at scale that drive measurable impact across every channel
Create personalized experiences
Unify offline and online identity with financial and non-financial insights to power smarter, more relevant customer engagement across channels.
Engage high-value growth segments
Connect with consumers across financial and insurance journeys using identity-driven targeting & insights to prioritize prospects and improve acquisition.
Navigate today’s regulatory landscape
Enable compliant activation and align with regulatory requirements, supporting fair-lending practices and privacy-first workflows.
Improve campaign performance
Use consumer intelligence and a strong identity foundation to improve targeting, measure outcomes, reduce waste, and drive cross-channel performance.
Deepen customer insights
Enrich first-party data with our aggregated credit, income, and spending insights to build more accurate segments and deliver more relevant marketing.
Reach financial audiences at scale
Activate financial services audiences across digital, social, TV, and more to connect with individuals and households.
Measure what matters
Link ad exposure to results like account openings, loan applications, and purchases for accurate attribution and optimization.
Partner Case Study
American Home Shield (AHS) worked with Experian to reach people in-market for home warranty audiences across display, online video, and audio using Experian Curated Deals. The collaboration delivered an 18% overall improvement in CPA efficiency, along with 3.7x more cost-efficient streaming audio than pre-partnership benchmarks. By applying contextual, predictive, and audience-based curation methods, AHS gained a clearer view of which segments drove stronger acquisition performance.
Psympl collaborates with Experian to map psychographic segments for U.S. adults 18+. This helps financial services brands enrich databases and find customers using psychographic, demographic, and socioeconomic profiles.
Co-Founder and Chief Strategy Officer, Psympl
Frequently asked questions about Experian's financial services solutions
Experian helps financial institutions better understand their customers by providing consumer insights to build a more complete view of their audience. Combining these insights with first-party data allows you to create new opportunities and enables impactful campaigns.
Financial institutions can measure campaign success by connecting marketing activity to business results like account openings, loan applications, or purchases. Experian’s analytics capabilities help institutions understand performance, optimize future campaigns, and allocate marketing resources more effectively.
Experian handles privacy and compliance by adhering to regulations like GDPR and CCPA. Using privacy-first tools and maintaining transparency with customers, Experian builds trust and reduces compliance risks.
Experian helps financial institutions drive growth and loyalty by combining identity resolution, consumer data, audience activation, and analytics. These capabilities help institutions understand customer needs, deliver more relevant experiences across channels, and use performance insights to improve future engagement.
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