Discover the latest resources for marketing attribution

Attribution is crucial for marketers to understand the impact of campaigns and connect them to tangible business outcomes. We can help you understand attribution models, discover best practices, and optimize your attribution strategies. Discover our latest resources covering marketing attribution.

Articles

Closed-loop measurement: What you need to know

Marketing analytics guide

How to measure campaign effectiveness

Getting started with data analytics

Case studies

Effective attribution strategies with 605

Achieve accurate attribution with Experian's Graph