Experian Collaboration
Build stronger business outcomes by connecting and enriching your data safely.
Turn disconnected data into connected intelligence with Experian Collaboration
Privacy regulations and expectations are rising, and signal loss continues to reshape how marketers connect with audiences. Experian Collaboration helps you bring clarity to complexity, linking data across partners securely and efficiently so you see people, not just data points.
Your data stays protected at every stage. With more than 30 years of experience managing consumer data responsibly, Experian is the trusted partner businesses rely on to collaborate confidently. Whether you’re refining customer understanding, expanding audience insights, or improving measurement accuracy, Experian Collaboration supports your goals.
Collaboration at Experian
Secure, privacy-first data connection made simple. Your sensitive data stays protected while Experian resolves it to Experian IDs, linking your records safely and accurately. Once connected to your partner's data, you’ll receive enriched data that’s ready to activate in marketing, analytics, or measurement, all backed by Experian’s trusted identity foundation.
Collaboration through crosswalks
A privacy-safe way to collaborate directly with partners. Experian creates shared IDs unique to each client-partner relationship, allowing data to connect securely without exposing sensitive information. These IDs allow secure data activation in any environment, giving you and your partners the insights you need without exposing sensitive data.
Collaboration in clean rooms
Collaborate seamlessly across privacy-enhanced clean room environments. Our integrations with industry leaders like Amazon Clean Rooms, InfoSum, and Snowflake make it easy to share data securely and with better match rates. Experian enables identity resolution within these trusted environments, helping our partners connect responsibly and transform shared insight into measurable results.
Higher match rates
A stronger identity foundation means more connections and more reach. Experian’s connected identity data links records across offline and digital sources, helping you expand audience coverage and maintain consistency wherever you activate.
Better insights and activation
Enrich your data to make your strategy perform better. Connect your data with your partners’ through Experian’s AI-enhanced identity resolution to gain a deeper understanding of customer behavior and intent. Use those insights to uncover new opportunities, optimize campaign planning, and invest your media budget more effectively.
Improvement measurement accuracy
A unified view of your data gives you greater visibility into performance. By connecting data sets, you reveal a more complete customer journey and see which marketing touchpoints drive conversions.
Frequently asked questions about Experian's Collaboration solutions
Experian Collaboration helps brands, publishers, and partners securely connect, enrich, and use data for marketing, analytics, and measurement, with Collaboration at Experian, Collaboration through crosswalks, and Collaboration in clean rooms.
Any organization that relies on audience understanding or performance measurement can benefit; brands gain deeper customer insight, publishers learn more about their audiences, and measurement providers get more reliable attribution data.
Experian keeps every collaboration privacy-safe from start to finish, removing all personal details and all matching is done through Experian IDs in secure environments.
Experian brings decades of identity expertise and a broad, connected data set that covers both digital and offline touchpoints, which leads to more accurate connections between data sources.
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