On-demand webinars & videos

Watch Experian’s Group President, Scott Brown's presentation from the 2025 IAB Annual Leadership Meeting.

At the IAB Connected Commerce Summit, Experian’s Chief Business Officer, Chris Feo, shared insights on the latest innovations shaping the future of commerce media. He outlined how audience and identity can boost commerce media growth.

Experian and Captify's partnership addresses identity fragmentation and utilizes real-time data to provide up-to-the-minute consumer behavior insights. Learn about the shift toward more complex yet realistic identity management and how you can begin harnessing the power of real-time marketing data in this video.

Marketers need effective strategies to capture the attention of both students and parents with their back-to-school advertisements. This video explores changing consumer behaviors surrounding back-to-school shopping, tactics marketers may use to navigate signal loss, and the channels we think will be most successful to help you craft effective marketing strategies and resonate with your audience this school season.

In this Ask the Expert segment, we sit down with Merkle to discuss how data ownership and audience strategies can connect customer experiences with tangible business results. Watch the full conversation here to discover how you can enhance your marketing effectiveness across channels.

The convergence of traditional TV and digital streaming platforms presents an innovative opportunity for advertisers to engage their target audience. Join us for an exploration of the ways that attribution and measurement tools in convergent TV can optimize your advertising campaigns and enhance viewer engagement in this Q&A with 605. 

Experian hosted four panels during Cannes Lions 2023 with leaders across the advertising industry. We welcomed CXOs from Adweek, IAB, Tatari, Disney, and more to discuss the state of streaming TV, the future of identity, sell-side targeting, and the new emphasis on first-party data. Watch the full, forward-thinking conversations about the advertising ecosystem and strategies to address marketing challenges here! 

Data enrichment enhances first-party data sets with third-party data sources, creating more precise and personalized messaging. In this Ask the Expert segment with our client a4 Advertising, we explore why data enrichment is crucial in marketing for building comprehensive consumer profiles, expanding your customer base, and its key benefits across connected TV (CTV) advertising.

Sell-side targeting revolutionizes the way advertisers and supply-side platforms (SSPs) work together. In our Ask the Expert series,  we sit down with our client, OpenX, to discuss the shift to targeting on the sell-side and how first- and third-party data are being used to create more targeted campaigns.

Introducing the new Q&A series, Ask the Expert. Our first segment features Jeff Tognetti, the Product Development Team Lead at DealerX, covering how to future-proof your identity strategy by exploring Hashed Email use cases, technical details, and offer an expert point of view on the cookieless future. 

In this Tech-Talk Webinar hosted by eMarketer, Experian and Yieldmo share valuable insights and recommendations to proactively plan your 2023 marketing strategies. Learn how contextual advertising can solve for first-party cookie deprecation, what you need from identity and targeting data to reach the right people, and more!