On-demand webinars & videos
Discover how leading brands use Experian tools to optimize campaigns and deliver real business impact
In this episode, leaders from Datavant, PurpleLab, The Trade Desk, and Experian discuss how healthcare marketers are utilizing advances in de-identified data and secure systems to connect with patients and professionals while maintaining trust and complying with strict privacy standards.
In this panel, experts from Claritas, Digitas, DAXUS, and Experian unpack how identity is making audio a more effective channel for reaching audiences across platforms. They discuss practical ways to connect with listeners, measure outcomes, and activate audio as part of cohesive cross-channel campaigns.
This year at CES, Experian hosted the Curated Couch, a series of four panels featuring experts from diverse industries. In this panel, experts from Comcast Advertising, Madhive, and Brooks Industries explore how identity helps advertisers plan, target, and measure campaigns across streaming, linear, and addressable TV to better connect with audiences and achieve meaningful results.
Marketers need effective strategies to capture the attention of both students and parents with their back-to-school advertisements. This video explores changing consumer behaviors surrounding back-to-school shopping, tactics marketers may use to navigate signal loss, and the channels we think will be most successful to help you craft effective marketing strategies and resonate with your audience this school season.
Experian hosted four panels during Cannes Lions 2023 with leaders across the advertising industry. We welcomed CXOs from Adweek, IAB, Tatari, Disney, and more to discuss the state of streaming TV, the future of identity, sell-side targeting, and the new emphasis on first-party data. Watch the full, forward-thinking conversations about the advertising ecosystem and strategies to address marketing challenges here!
In this Tech-Talk Webinar hosted by eMarketer, Experian and Yieldmo share valuable insights and recommendations to proactively plan your 2023 marketing strategies. Learn how contextual advertising can solve for first-party cookie deprecation, what you need from identity and targeting data to reach the right people, and more!
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