The Resilient American Gen Zer

With the recent Fed announcement and fewer interest rate cuts on the horizon, it’s time to posture your organization more defensively. Where to start? A portfolio management activity that is often overlooked is the accuracy behind classifying fraud and credit risk.

Join our experts for an insightful webinar where they’ll review:

• The state of the Credit Card industry
• The value of performing lookback reviews – beyond accuracy
• Credit tools to help your portfolio management strategies

In our Q1 Lending Conditions Chartbook, we break down the latest economic trends and dive deep into credit conditions across products and regions.

Insights include:

• The labor market appears on decent footing but there are signs of slowing.
• Credit growth remains subdued and is running below its pre-pandemic average as financial institutions maintain tight lending standards and interest rates remain elevated.
• Looking at origination activity, there has been a meaningful pickup among fintechs and in unsecured personal loans.

The escalating trade war and rising economic uncertainty are causing businesses and lenders to adopt a cautious approach, potentially slowing investment and hiring. If this trend continues, the economy could face long-term risks, including reduced lending, weaker job growth, and increased vulnerability to unemployment spikes. Insights include:

• Business investment was already slowing before the trade war, and uncertainty is now at an all-time high.
• Banks may tighten lending further due to rising business delinquency and unrealized losses in securities portfolios.
• The labor market, while stable, is struggling with low hiring rates, making it harder to absorb job seekers.
• A prolonged decline in business investment could trigger higher unemployment if layoffs accelerate.

Reaching the right consumers with credit offerings can be challenging without the right technology. Our optimized prescreen model and strategy service, Ascend Intelligence Services™ Target, can help organizations identify consumers who meet credit offer criteria, increasing the likelihood of positive responses.

With access to Experian’s historical data, financial institutions can:

• Identify the consumers who meet their credit criteria 
  
• Increase the likelihood of positive responses to their offers 
  
• Get the most ROI out of their marketing campaigns while staying within budget

By optimizing their prescreen strategies, organizations can reach more of the right consumers to grow their customers bases and drive revenue.