The Resilient American Gen Zer

Economic uncertainty remains elevated amid geopolitical instability, but the U.S. economy continues to show resilience. Explore Experian's latest base-case forecast and what it could mean for businesses planning ahead.

• GDP growth projected at 2.0% in 2026 and 2.1% in 2027
• Inflation expected to rise to 3.5% in 2026 before easing to 2.1% in 2027
• Unemployment forecast to hold steady at 4.4% through 2027

Consumers have powered the U.S. economy through repeated shocks, but new pressures are testing their resilience. As energy prices rise and economic conditions shift, the outlook is becoming more uncertain.

• Labor market strength is weakening
• Income and wage growth are slowing
• High equity exposure increases risk

Discover a faster, more efficient way to bring financial wellness and privacy solutions to market. Learn how to:

• Deliver in-demand financial wellness and identity protection solutions. 
• Accelerate build and integration with developer-friendly tools.
• Launch experiences that drive engagement from day one, not months later.
• Continuously optimize through partnership, insight and iteration.

Gain a clearer view of how consumers earn, spend, and manage their money in today’s evolving economic landscape. In this webinar, Experian experts break down the financial behaviors shaping demand, risk, and growth—using macroeconomic trends, credit data, and transaction-level cash flow insights.

• Key trends in spending, income stability, and cash flow
• What credit and cash flow signals reveal about your customers
• How to apply these insights to marketing, risk, and growth strategies