The Latest Automotive Insights

Experian Automotive is your go-to source for the latest trends, reports, and insights for the automotive industry. Whether you're an OEM, dealer, lender, or agency, our data-driven insights empower you to make informed decisions and drive actionable results. Explore this page to gain a competitive edge and navigate the complexities of the automotive landscape with confidence.

The automotive industry is undergoing a rapid transformation, driven by technological advancements, changing consumer preferences, and a diverse marketplace. To navigate this complex landscape, understanding your target audience is key. This is where generational insights are indispensable. Each generation brings unique values, preferences, and buying behaviors to the table. Ignoring these differences can lead to ineffective marketing campaigns and missed opportunities.

Do better insights into vehicle collateral positively affect loan performance? By leveraging our skills, unique data, and powerful analytic insights, we’ve proved the answer is a resounding “Yes”! We shared our early-stage insights with Lender clients, and used their feedback to refine our analysis and to confirm a high level of industry interest. Based on their need to verify the impact on their portfolios, we created a data test framework enabling them to validate their opportunity.