Grow Your Business with Targeted Auto Marketing Solutions
Automotive marketing is changing quickly. Car buyers now use many channels, such as streaming, cable, social media, email, and websites, during their buying journey. With more connected devices and an abundance of messages, the sales process is more complex.
Everyone in the industry—OEMs, dealers, lenders, agencies, and the aftermarket—wants better targeting and measurement to make their marketing more effective. With customizable automotive marketing solutions, you can do just that.
Identify hidden sales opportunities
Target conquest and loyalty audiences
Measure results against actual sales
Clean & enrich your first-party customer data
Are you struggling with outdated and fragmented customer data? Create a holistic view of your customers for targeted, personalized marketing.
Find and target in-market buyer audiences
Create highly targeted conquest, loyalty, and service campaigns by leveraging automotive, lifestyle, and predictive data
Learn customer behavior & vehicle insights
Target high-intent customers and maximize marketing impact by gaining deep insights into your market, consumers, and their buying behavior.
Measure campaign effectiveness
Accurately track omnichannel campaign performance matched to actual vehicle sales.
The Future of Dealer Marketing Starts With Better Data
In this special edition of In the Driver’s Seat, recorded live at NADA in Las Vegas, AutoNews sits down with Michael Kraut, Vice President of Data Advertising Solutions at Experian Automotive.
The conversation dives into how automotive marketing is rapidly evolving—and why relying on first-party data alone is no longer enough.
Michael breaks down:
- Why first-party data is now just “table stakes”
- The critical role of data hygiene and accuracy
- How data enrichment fills in the gaps and unlocks deeper customer insights
- The growing impact of AI on personalized marketing
- Real-world signals dealers can use to better target in-market consumers
- How smarter data strategies can reduce wasted ad spend and improve ROI
If you’re a dealer, marketer, or automotive professional looking to stay ahead of the curve, this discussion offers practical insights on building a more precise, data-driven marketing strategy.
OEM’s
Helping OEM marketers and their advertising agencies identify the right audience.
Dealers
Helping dealers effectively gain market share, increase loyalty and drive more service business using data-driven insights.
Auto Lenders
Our leading-edge customer acquisition engine empowers auto lenders to visually create and manage channel and targeting strategies.
Tier 1 Ad Agencies & Media Groups
Solutions to help ad agencies develop strategic, targeted campaigns for their clients utilizing data-driven insights.
Tier 2 & 3 Agencies & Media Groups
An end-to-end solution with flexibility to fit your automotive marketing needs.
Aftermarket
Helping the aftermarket increase market share and brand loyalty by identifying and targeting the right consumers for parts, service, and accessories.
Affiliated Industries
Our North American Vehicle Database is equipped with information on more than 900 million vehicles in the United States and Canada.