Automotive Consumer Trends Report & Market Insights

Experian's Automotive Consumer Trend Report: Q1 2026

SUVs Continue to Dominate the U.S. Auto Market in 2026

Key Market Highlights:

117 million SUVs are currently in operation across the U.S., representing 42.2% of all vehicles on the road.
SUVs captured 63.45% of new retail registrations over the last 12 months, strengthening their position as the largest vehicle segment.
More than 7.8 million new SUVs and 14.4 million used SUVs were registered during the period.

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