Experian’s clean room partnerships

Clean room collaboration drives resolution and enrichment by empowering your organization to gain a deeper understanding of your customers and prospects. The resulting enhanced data quality and enriched insights enable more accurate customer segmentation, personalized targeting, and strategic decision-making. Ultimately, resolution and enrichment contribute to more effective marketing campaigns, improved customer experiences, and better business outcomes.

We promote responsible, transparent data practices, and our services provide rich insights, giving you a competitive edge without the hassle. Our advanced enrichment capabilities and comprehensive Consumer View data give you valuable information that enables strategic decisions — which means no more countless hours of onboarding and merging offline and online digital data points.

With clean data and a secure environment to collaborate, your organization can perform accurate attribution analysis to understand the impact of each marketing touchpoint or channel on customer behavior and conversion outcomes. By attributing credit accurately to the appropriate marketing activities, you can make informed decisions about resource allocation, campaign optimization, and marketing budget allocation.

Partnering with Experian ensures accurate and consistent data collaboration in a secure space. This allows for effective campaign optimization and marketing budget allocation based on your audience's preferences and behavior, as well as their perspective and preferred communication channel. With Experian, you can confidently make informed decisions that align with your customers' needs.

Data clean rooms allow for reliable and accurate consumer insights in a secure, private, and compliant environment to aggregate and analyze data from various sources. Experian’s clean and standardized data allow your organization to enrich consumer profiles and gain a comprehensive understanding of consumer behavior and preferences. These practices enable precise segmentation, personalized targeting, and tailored marketing strategies. 

Another way to protect customer data and maintain anonymity is to establish new customer IDs, as it safeguards customer privacy and helps build trust and credibility with your audience. You can also co-market with brand partners who share your target audience to connect with potential customers and drive new conversions. Through partner identifiers and data, you can uncover valuable insights that may have been previously unavailable, filling gaps in consumer information and enabling you to make more informed decisions.