Activity Feed
Link digital activity across programmatic, social, and connected TV (CTV) to real people, helping insights and attribution stay consistent as signals change.
Turn fragmented activity into a connected story
Activity Feed connects fragmented event-level activity across channels to stable identities, so consumer journeys and media impact are easier to see.
powering Experian’s identity foundation
activity successfully resolved into households
using alternative identifiers
Capture more of what happens
Broader coverage across channels means more interactions collected and resolved to consumer profiles, helping you start with a complete record of consumer activity and soften the impact of signal fragmentation.
Move insights into action faster
Align activity to stable identity profiles, in near real-time, so patterns become clearer, and that clarity supports activation, optimization, and ongoing measurement, all based on the latest consumer activity.
Analyze media with confidence
With a constant view of your consumers’ touchpoints, accurately attribute the impact your media had on driving digital actions, like website visits or sales, and understand what drove those actions.
Step 1
Collect event-level
digital activity
Experian’s Activity Feed ingests granular digital events such as ad exposures and website visits, across programmatic, social, and CTV as they occur.
Step 2
Resolve activity to identity
Each event is resolved to households, individuals, and related digital identifiers using Experian’s identity foundation, which unifies activity data and expands your identity footprint.
Step 3
Access event-level output
Resolved events are delivered hourly as event-level records with timestamps and identifiers, providing you with data for further analytics, targeting, and attribution workflows.
Frequently asked questions about Activity Feed
Experian’s Activity Feed captures digital event-level activity such as ad exposures and site visits across channels, and resolves that activity to households, individuals, and associated digital identifiers.
Experian’s Activity Feed can ingest digital identifiers, like mobile ad IDs, IP addresses, and third-party cookies, along with event details like timestamps and referral URLs, plus campaign and creative metadata.
Experian’s Activity Feed returns resolved event data, including digital identifiers, mobile ad IDs, hashed emails, cookies, CTV IDs, and universal IDs, household and individual IDs, and Experian IDs such as Living Unit IDs and Person IDs.
Experian’s Activity Feed helps unify digital activity data so you can understand behavior more clearly, support retargeting strategies, and evaluate attribution with greater confidence.
Experian’s Activity Feed uses Experian’s Digital Graph for resolution, but they serve different purposes. Activity Feed provides a constant stream of event-level activity, while the Digital Graph represents stable identity relationships at the consumer level.
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