Digital Graph
Unlock more human connections with AI-powered identity resolution that unifies digital identity signals into a single, privacy-safe, and trusted consumer view.
Build more valuable consumer relationships with our Digital Graph
Our Digital Graph uses advanced machine learning to responsibly link billions of digital identifiers — from MAIDs and CTV IDs to universal IDs and hashed emails (HEMs). Even as traditional signals fade, our AI-driven resolution delivers a privacy-safe, unified view of consumers, powering everything from omnichannel activation to holistic attribution.
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U.S. Digital Graph
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U.S. Digital Graph
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U.S. Digital Graph
Holistic consumer view
Understand people more clearly with AI-driven resolution that responsibly unifies fragmented digital identifiers into a single, privacy-safe profile — powering more relevant, respectful, and measurable experiences across the customer journey.
Targeted omnichannel activation
Always reach the right person, not just the right device, using our support for multiple digital identifiers linked to real consumer profiles. This enables more accurate targeting, less waste, and better media efficiency across channels.
Improved marketing outcomes
With consolidated profiles, you can connect the dots between impressions and actions. This enables more effective attribution, optimized media strategies, and better ROI across every campaign.
Define
Choose the IDs you send to us
Decide whether to send us your first-party data to build your own Digital Graph or to just license our entire Digital Graph.
Resolve
Determine the resolution level
Tailor identity resolution to your strategy. Our AI models responsibly connect identifiers at the household or individual level, giving you the flexibility you need.
Deliver
Use the Digital Graph as needed
Choose from the various digital identifiers we support, receive the Digital Graph in the environment you want, and use the Digital Graph for your specific marketing use cases.
Frequently asked questions about Digital Graph
The Digital Graph provides clients with a single, trusted consumer view by using AI-powered identity resolution to unify digital signals.
Our Digital Graph uses advanced machine learning to link billions of digital identifiers, from Mobile Ad IDs and Connected TV IDs to universal IDs and hashed emails (HEMs), to power everything from omnichannel activation to holistic attribution.
- Holistic consumer view helping you to better understand consumers across the customer journey
- Precise omni-channel reach using complete consumer profiles to always reach the right person across all digital channels
- More effective attribution powered by consolidated consumer profiles helping you connect the dot between impressions and actions
- Start by identifying the digital identity gaps you’re trying to solve, like enriching your first-party data or licensing certain digital IDs
- Decide how you want to receive the Digital Graph, whether as a full dataset or appended to your own records
- Apply it to real-world use cases like building more complete consumer profiles or improving cross-channel measurement
Experian uses AI and machine learning in our Digital Graph to analyze and create accurate household and individual device connections. With AI in our Digital Graph, you receive the most accurate and up-to-date identity graph, which you can use to reach people with accuracy, relevance and at scale.
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