first-party data alongside Experian’s identity graph

Attract the right partners

Use a clearer view of your audience to attract partners that align with your commerce media network and support stronger monetization.

devices being connected

Monetize shopper intent

Enrich first-party shopper data with Experian data assets to build premium segments that increase the value of your network.

signals going into on single customer view

Extend demand off-platform

Activate audiences across programmatic, social, and connected TV (CTV) to reach more shoppers and create new revenue opportunities.

consumer profile with secure shield

Prove campaign impact

Connect ad exposure to measurable online and offline outcomes to demonstrate value and help secure repeat investment.

How we help

Experian unifies shopper signals across channels and devices to help commerce media networks create high-quality audiences, expand their reach, and deliver measurable results.

Looking at customer through a magnifying glass

Build high-value audiences

Deepen customer understanding and enrich first-party shopper data to create advertiser-ready segments beyond category buyers.

audience surrounded by channels

Create new revenue streams

Extend addressability across programmatic, social, and CTV to increase reach and deliver stronger campaign performance. 

Laptop with ad on it connected to charts and graphs

Prove performance

Connect ad exposure to sales and visits to demonstrate value and support larger repeat budgets.

Get started today

Accurate data is the backbone of effective CMN strategies, and Experian’s solutions are critical for targeting and audience delivery. Experian’s onboarding and identity capabilities help advertisers reach the right audiences.

Art Sebastian
Chief Executive Officer, NexChapter Inc.

Experian solutions for commerce media networks

Audiences

Audiences

Activate audiences across programmatic, social, and TV destinations, including Experian Curated Deals, to expand reach and monetization opportunities.

Activity Feed

Activity Feed

Build segments from website activity, measure outcomes, and show how your data drives performance and business goals.

Enrichment

Enrichment

Fill data gaps by appending demographic data and 5,000+ Marketing Attributes to build unique, high-value segments.

Insights

Insights

Understand your customers more clearly and strengthen monetization with data-backed insight into audience value.

Frequently asked questions about Experian's commerce media network solutions

How do commerce media networks get started with Experian?

You can get started with Experian's solutions for commerce media networks by understanding your customers, enriching data to fill in gaps, and creating unique segments. Expanding addressability allows networks to offer advertisers more reach and deliver better results.

Commerce media networks can prove the value of their data to advertisers by connecting ad exposures to measurable outcomes like sales, site visits, or app downloads. This validates performance, builds trust, and encourages repeat investments.

Smaller commerce media networks can compete with larger players by focusing on niche audiences, offering unique insights, and extending their reach. Experian’s Third-Party Onboarding helps smaller platforms expand addressability without heavy engineering resources.

Experian’s solutions are unique for commerce media networks because they provide a unified data and identity foundation that combines accuracy, scalability, and actionable insights. With access to 250 million+ individuals, 126 million households, and 4 billion+ digital IDs, Experian enables networks to deliver sustainable growth.

Connect with our experts

(877) 902-4849

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