first-party data alongside Experian’s identity graph

Find verified buyers

Reach shoppers based on verified purchase behavior using Experian’s CPG audiences built from loyalty cards, receipts, and point-of-sale (POS) data.

devices being connected

Activate everywhere

Access offline, digital, and CTV IDs to deliver consistent messaging across retail media, CTV, display, and social.

signals going into on single customer view

Unify fragmented data

Resolve third-party shopper digital IDs into a single consumer or household view.

consumer profile with secure shield

Prioritize data privacy

Activate responsibly with Experian's compliance-ready marketing data and integrations, built on consumer-first practices that protect shopper trust.

How we help

Experian connects fragmented shopper signals, so you can focus on likely purchasers, reach trusted audiences on brand-safe inventory, and measure what drives results.

grow the right audience

Grow the right audience

Reach verified category buyers (e.g., snackers, beverage shoppers, pet owners) and expand to lookalike households to drive trial and repeat.

build strong foundation

Cut waste

Suppress non‑buyers and focus on high‑propensity households to improve conversion and lower cost per action (CPA). Target verified buyers across retail media networks, streaming platforms, and digital ecosystems.

shopping bag, CTV, and phone being connected

Activate everywhere with consistent identity

Reach shoppers consistently across retail media, CTV, social, and display, including curated private marketplaces (PMPs) with premium inventory.

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Case Study:

A national e-commerce pet brand worked with Experian to launch its first audio campaign with minimal internal resources.

By activating Experian Curated Deals, the brand unified premium audience data with optimized audio inventory to drive performance without added operational complexity.  

This small test quickly evolved into a top-performing channel that exceeded campaign goals by 63%, while increasing purchase intent and engagement compared to other platforms. 

Download the case study
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What stood out about Experian was their real-time control and the depth of their trading team. I knew I could hand them a campaign, and they’d run with it.

Programmatic Media Lead, National e-commerce pet supplier

Experian solutions for CPG marketers

Activity Feed

Activity Feed

Unify fragmented data across digital channels into a single consumer to gain richer insights and accurate measurements.

Audiences

Audiences

Activate audiences from purchase transactions across categories like baking, grocery, beauty, pet products, and more to your preferred destinations.

Curated Deals

Curated Deals

Achieve stronger media performance with PMPs built from premium, brand-safe inventory blended with trusted audiences. 

Digital Graph

Digital Graph

Power connections with an AI-enhanced identity foundation that unifies digital IDs into a single privacy-safe view. 

Enrichment

Enrichment

Enhance your first‑party data with attributes or build prospect audiences from loyal coupon users to premium pet food buyers. 

Marketing Attributes

Marketing Attributes

Gain a 360° view with 5,000+ behavioral attributes (demographics, lifestyle, interests) spanning 15+ categories from 200+ trusted sources. 

Offline Graph

Offline Graph

Improve your offline connection with consumers by linking offline identifiers, like name and addresses to a persistent person or household.

Partner Audiences

Partner Audiences

Unify, deduplicate, and deliver cross-retailer CPG audiences from partners like Attain, Catalina, Circana, across activation channels.

Frequently asked questions about Experian's CPG solutions

How does Experian help CPG brands reach verified buyers?

Experian helps CPG brands reach verified buyers by using purchase-based CPG audiences built from loyalty cards, receipt scans, and point-of-sale (POS) data. Verified purchase behaviors reveal who actually buys and is likely to buy again. 

Experian supports omnichannel activation through our Audiences and Partner Audiences, Curated Deals, and Digital and Offline Graphs. Together, these solutions enable CPG brands to activate purchase-based audiences across CTV, retail media, social, and display using our AI-driven identity foundation.

Experian helps CPG marketers reduce wasted spend across channels by enabling the suppression of non-buyers and ability to prioritize high-propensity households using verified purchase data and predictive insights.

Experian brings fragmented shopper signals together through our AI-enhanced identity foundation, which resolves third-party digital identifiers into single consumers or households.

Experian uses privacy-compliant data from public records, self-reported information, loyalty programs, online activity, and trusted partners. All data goes through rigorous quality checks and is refreshed regularly for accuracy. 

Connect with our CPG experts

(877) 902-4849

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