Curated Couch at CES 2026

This year at CES, Experian hosted the Curated Couch, a series of four panels featuring experts from diverse industries. Each panel dives into a unique theme – TV, agentic AI, digital audio, and healthcare – offering fresh perspectives on how identity and innovation are shaping the future. 

In this panel, experts from Comcast Advertising, Madhive, and Brooks Industries explore how identity helps advertisers plan, target, and measure campaigns across streaming, linear, and addressable TV to better connect with audiences and achieve meaningful results. They also discuss practical strategies for overcoming challenges such as signal loss and fragmented measurement to make smarter, data-backed decisions. 

Key topics include: 

• The importance of identity in planning, targeting, and measurement. 
• Overcoming signal loss to create a stable, household-based view of audiences.
• How advertisers can optimize campaigns across platforms to drive better outcomes. 

Learn how identity-based strategies help advertisers reach the right audiences and see real results.