Tip Sheet
Published December 17, 2025
Marketing
A new year means new opportunities — and new pressure to make every marketing dollar count. Whether your focus is to expand your portfolio, deepen existing relationships or improve marketing efficiency, this checklist will help you prepare to drive stronger, smarter growth all year round.
You’ll discover how to:
- Master the new prospecting formula
- Use data to drive personalization
- Create cohesive messaging across channels
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Webinar
Smarter Prospecting: Turning Data into Demand
The credit marketing landscape is evolving. As competition intensifies and consumer expectations rise, financial institutions that can predict, personalize and perform at scale will define the next generation of success.
In this webinar, our experts explore how financial institutions can use connected intelligence to find, know and grow the right customers, leading to:
- Smarter acquisition
- Stronger customer retention
- More proactive growth
eBook
Experian's guide to navigating the prospecting landscape
To strategically market your credit products, you’ll need to connect and engage with qualified consumers, but finding and pitching to them isn’t always easy.
Read our e-book to discover:
- Key market trends: Understand why your current prospecting strategy needs to be refined.
- Strategic channels: Explore the most effective methods to locate and engage ideal customers.
- New approaches to campaign optimization: Learn how to quickly create and manage your campaigns across multiple channels.