Video
Published March 12, 2025
Credit Decisioning Marketing
Reaching the right consumers with credit offerings can be challenging without the right technology. Our optimized prescreen model and strategy service, Ascend Intelligence Services™ Target, can help organizations identify consumers who meet credit offer criteria, increasing the likelihood of positive responses.
With access to Experian’s historical data, financial institutions can:
- Identify the consumers who meet their credit criteria
- Increase the likelihood of positive responses to their offers
- Get the most ROI out of their marketing campaigns while staying within budget
By optimizing their prescreen strategies, organizations can reach more of the right consumers to grow their customers bases and drive revenue.
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Infographic
183% ROI and 12-Month Payback
Based on interviews with global financial institutions, the Forrester Total Economic Impact™ study, commissioned by Experian, reveals real customer impact stories and business wins delivered by the Experian Ascend Platform™. This infographic shares some of the key findings.
Key insights include:
- 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
- A car leasing company’s approval rates increased from 60% to 66%, improving consistency and revenue growth
- An airline reduced fraud chargebacks by 99.9%, lowering regulatory risks and financial losses.
Case Study
The Total Economic Impact™ of Experian Ascend Platform
The Forrester Total Economic Impact™ (TEI) study, commissioned by Experian, explores the quantifiable and unquantified benefits of implementing the Experian Ascend Platform™. Based on interviews with global financial institutions, the report provides a comprehensive analysis of how the platform improves credit decisioning, reduces fraud, and delivers significant ROI.
Key insights include:
- 183% return on investment (ROI) and $13.3M in net present value (NPV) over three years
- 67% improvement in credit decisioning efficiency
- 20% reduction in default costs through better risk modeling
- 5% annual growth in application volume without added headcount
eBook
Proactive Credit Limit Management: Winning Strategies for Financial Institutions
Managing credit limits effectively can help financial institutions maintain a healthy, profitable credit card portfolio. Proactively increasing credit limits can enhance your ability to provide excellent customer satisfaction and drive higher revenue.
Lenders can strategically implement proactive credit limit increases to:
- Increase interchange income
- Generate additional interest income
- Enhance wallet share
- Reduce customer attrition
- Improve customer experience
Proactive credit limit increases give customers access to more credit, which can positively impact their financial health and help you drive business growth.
Webinar
The Resilient American Gen Zer
In an era of economic uncertainty, resilience can seem out of reach, but Gen Z is flipping the script. Watch this webinar to explore:
- Key credit trends and behaviors shaping Gen Z
- Their perspectives on personal finance and aspirations for the future
- How organizations can better support and engage this dynamic cohort