Infographic
Published May 24, 2023
MarketingIn the face of a changing economic environment, many lenders have tightened their marketing budgets and lending standards - while others have found opportunity for growth amid uncertainty. Download this tip sheet to learn how you can make the most of your marketing spend to drive profitable and responsible growth.
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Webinar
Smarter Prospecting: Turning Data into Demand
The credit marketing landscape is evolving. As competition intensifies and consumer expectations rise, financial institutions that can predict, personalize and perform at scale will define the next generation of success.
In this webinar, our experts explore how financial institutions can use connected intelligence to find, know and grow the right customers, leading to:
- Smarter acquisition
- Stronger customer retention
- More proactive growth
Tip Sheet
Smarter growth starts here: a new-year, new-strategy checklist for credit marketers
A new year means new opportunities — and new pressure to make every marketing dollar count. Whether your focus is to expand your portfolio, deepen existing relationships or improve marketing efficiency, this checklist will help you prepare to drive stronger, smarter growth all year round.
You’ll discover how to:
- Master the new prospecting formula
- Use data to drive personalization
- Create cohesive messaging across channels
