Prescreen
Targeted credit prescreen and campaign fulfillment
Expand your addressable market using industry-leading technology and data
Prescreen empowers credit grantors with the freshest and most applicable industry data available to optimize their lending criteria to target prospects, including consumers and businesses, streamline campaigns and deliver improved returns on investment. Access via traditional batch Prescreen or our self-service prescreen options.
We provide expert consultation to define and customize lenders’ credit criteria using our comprehensive data assets to generate a list of their addressable market. This assists in creating better targeted credit marketing campaigns via direct mail, email, online ads and more to qualify consumers for preapproved credit offers.
Customize and easily deploy your Prescreen marketing campaigns faster using self-service tools
Our Ascend Marketing™ platform uses Audience Engine, a campaign-management tool, to help build your custom Prescreen credit selections.
Unmatched data assets
Industry-best consumer and business records, data attributes and models.
Customized campaign lists
Client-provided consumer lists, and Experian-managed or client-managed credit-criteria-based campaigns.
Flexible campaign fulfillment
Digital campaign delivery including email, web displays and digital partner marketing, in addition to traditional methods, such as direct mail.
Identify and target your best prospects with Prescreen
Prescreen combines comprehensive data and client criteria with the most expansive and compliant fulfillment options for creditworthy consumers
Ascend Marketing™
Self-manage Prescreen campaigns with self-service tools from our hosted, cloud platform.
Self-service Prescreen
A self-service environment that streamlines campaign creation, enables real-time adjustments, and accelerates the launch of targeted offers.
Instant Prescreen
Real-time prescreen at point-of-sale increases consumer credit portfolio while engagement is high.
How Prescreen can help
- Faster decisioning: Access a full suite of data attributes to amplify your marketing strategy.
- Customizable: Enjoy the convenience and flexibility to choose from a wide range of campaign fulfillment options.
- Better consumer experience: Achieve higher approval rates with enhanced targeting.
- Mitigate risk: Safeguard your operations with a compliant solution.
Discover the benefits of self-service prescreen
- Ease of use: The self-service environment provides on-demand access, allowing you to select your specific prescreen criteria.
- Agility: Access templated campaigns based on your product type — such as bankcards or mortgages — that can be fully customized.
- Accuracy: Benefit from comprehensive data, scores, models, and attributes powering the process.
- Convenience: Save drafts and clone previous requests to streamline day-to-day operations.
- Expansiveness: There’s no limit to the number of records you can manage.
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- Solutions
- Advanced Analytics & Modeling
- Collections & Debt Recovery
- Customer Management
- Credit Decisioning
- Credit Profile Reports
- Data Reporting & Furnishing
- Data Sources
- Data Quality & Management
- Fraud Management
- Identity Solutions
- Marketing Solutions
- Regulatory Compliance
- Risk Management
- Workforce Management