Success stories built on smarter insights

Yieldmo supports a leading athletic retailer's reocurring seasonal campaign and, using Audience Engine from Experian, built a high performing media plan. 

Cuebiq wanted a vendor who could capture and match more impressions in web, mobile, and CTV environments to a MAID. After working with Experian, Cuebiq now receives hourly log files with event-data mapped to a household ID and addressable MAIDs. Learn how Experian's Activity Feed significantly increases match rates and resolves data from cookieless environments.

MiQ's Identity Spine has integrated Experian's Graph to improve both audience targeting and reach. Experian's Graph increased MiQ's scale by adding an average of 6.5 devices to each matched IP address, while also yielding a 70% match rate between MiQ-provided IP addresses and cookieless IDs. 

In this Ask the Expert, we speak with Attain's CEO and Co-Founder about how direct access to Attain's real-time audiences within Experian’s Marketplace enables advertisers to launch campaigns more efficiently at scale and make more precise, data-driven decisions.

In this edition of our Ask the Expert series, we interview Viant to see how advertisers are using smarter data, connected TV (CTV), and AI to create campaigns that resonate and deliver data-driven results.

Windstar Cruises had many top-of-funnel metrics—impressions, clicks, website sessions, and cruise quote requests— but struggled to connect these to confirmed reservations. Windstar sought to optimize its marketing efforts to ensure digital advertising directly translated into confirmed bookings, so Experian and MMGY built a seamless marketing measurement strategy that connected digital campaigns with actual reservations.

In this installment of our Ask the Expert series, we interview OpenX to discuss how combining Experian’s marketing data with OpenX’s technology can create tangible benefits for advertisers, agencies, and publishers. 

In this Ask the Expert series, we speak with Circana. Circana counts on Experian’s Offline and Digital Graphs to access offline and online identifiers to maximize cross-channel reach and utilizes Experian's latest innovation, Third-party Onboarding. Learn more about the partnership in this Q&A. 

In this Ask the Expert installment, we discover how Yieldmo utilizes Experian's identity and audience data to drive personalized, omnichannel ad campaigns with precision, privacy, and measurable results. 

In this segment of our Ask the Expert series, we speak with an expert from Amazon Publishing Cloud to discuss five key insights on how APC uses identity resolution and identity graphs from Experian to enhance audience targeting and achieve higher match rates. Read the Q&A to learn more. 

In this segment of our Ask the Expert series, we speak with Audigent, a part of Experian, to discuss how first-party data and contextual targeting are reshaping the future of marketing. We also discuss solutions to uphold privacy, ensure precision, and drive impactful results.

In this Ask the Expert segment, we discuss how Experian’s rich set of audience targets and segmentation helps Ampersand define the right audience and whether consumers are likely to purchase a product, exhibit certain behaviors, or demonstrate specific values to enhance campaign performance and improve media spending efficiency for our advertisers.

In this edition of Ask the Expert, discover what type of advertisers might benefit from utilizing Webbula audiences. Webbula offers approximately 3,000 syndicated segments covering categories such as Demographics, Automotive, Political, Mortgage, B2B, Hobby/Interest/Lifestyle, and Interests & Brand Preferences. This gives marketers the tools to deliver targeted messaging effectively.

In this Ask the Expert, hear from Kontext on how they leverage its 1st-party, deterministic shopping data to generate real-time online audiences. Their data engine, built on a foundation of approximately 100 million consumer profiles and over 10 billion full-funnel, real-time shopping events, enables the creation of precise audience segments. 

Captify's real-time data allows marketers to gain up-to-the-minute consumer behavior insights for better marketing. In this segment, we sit down with Captify, a partner of Experian, to discuss strategies to harnesses real-time data and how to address identity fragmentation. 

In this edition of our Ask the Expert series, we speak with an expert from The Trade Desk to discuss five key insights on automotive digtial advertising, data-driven strategies, privacy, and the future of the industry. Read the Q&A to learn more. 

As Google initiates the phase-out of cookies for a portion of its users, the need for alternative IDs in digital advertising takes center stage. Our latest Ask the Expert segment dives into this topic, exploring how the UID2 identifier prioritizes consumer privacy, upholds interoperability, and provides accuracy to advertisers' demands while navigating this evolving landscape.

A demand-side platform (DSP) needed to determine who converted on their client's website after receiving a connected TV impression. Learn how Experian's Graph enabled the DSP to match digital IDs to online conversions to ultimately increase the accuracy of attribution and measurement insights for their client.

Data ownership enables businesses to have control over their own data to gain better insights into customer behavior, while audience ownership allows businesses to create their own audiences for enhanced marketing. In this Ask the Expert segment, we speak with Merkle about the ways that you can connect customer experiences with business results through data ownership and audience strategy. 

Convergent TV measurement and attribution are crucial for advertisers and businesses to understand the impact of their marketing strategies on consumer behavior and assess the effectiveness of their TV campaigns. In this segment, we welcome 605 to discuss the significance of convergent TV, attribution, measurement, and safeguarding personal data to improve the effectiveness of advertising campaigns.

In this segment of Ask the Expert, a4 Advertising, an Experian client, joins us to discuss why data enrichment is important and its key benefits across connected TV (CTV) advertising. Discover how our first-party data enrichment services enables marketers to build comprehensive customer profiles, expand their customer base, and precisely pinpoint target audiences.

In this segment of Ask the Expert, we sit down with OpenX, an Experian partner, to discuss the shift we're seeing toward sell-side targeting, how Experian helps power OpenX's data segments and identity graphs within their SSP, and how to reach consumers in a cookieless future. 

Hashed email is a privacy-safe identifier that helps marketers future-proof their identity strategies in a cookieless world. In our new series, Ask the Expert, hear from DealerX's Jeff Tognetti on how you can use hashed email to build toward connected consumer identity. 

Swiss Sense used granular-level Mosaic data to implement an international marketing strategy and deliver relevant and personalized content in new markets. Learn how Experian's consumer data and audience segmentation tools can improve your marketing.