2025 Housing Insights: Trends, Challenges, and Opportunities

The credit marketing landscape is evolving. As competition intensifies and consumer expectations rise, financial institutions that can predict, personalize and perform at scale will define the next generation of success.

In this webinar, our experts explore how financial institutions can use connected intelligence to find, know and grow the right customers, leading to:

• Smarter acquisition
• Stronger customer retention
• More proactive growth

As the credit card landscape evolves, understanding how consumers and businesses are adapting has never been more important.

Our second annual State of Credit Cards Report provides a timely update on key market dynamics and dives into an often-overlooked segment within credit card portfolios: business accounts.

Key takeaways:

• 30+ DPD delinquency rates remained above pre-pandemic levels in 2025.
• Fintechs continue to gain share in the credit card market, posting a 71% YoY increase in account originations.
• Many businesses use consumer credit cards to support business-related activity, making this segment easy for lenders to overlook.

The Regional Economic Health Tracker examines consumer health across the four U.S. census regions. It highlights how regional dynamics, from data center growth to housing costs and credit conditions, are shaping household finances today.

• Regional income, spending, and cost-of-living trends
  
• Housing market performance and price changes
  
• Consumer stress and 30+ DPD balances by product

Gain actionable insights from Experian’s 2026 State of the U.S. Housing Market Report:

• Mortgage market shifts and evolving borrower behaviors
• Affordability pressures and what they mean for homeowners
• Home equity as a key growth lever for lenders
• Macroeconomic trends impacting housing demand and credit