Ask the Expert

In this Ask the Expert segment, Yahoo DSP walks through practical activation plays for using Experian Audiences in Yahoo DSP.

In this edition of Ask the Expert, you’ll hear from M3 MI about how, by layering behavioral and engagement attributes, MARS enables accurate targeting that drives stronger engagement, improves ad recall, and delivers measurable campaign outcomes across connected TV (CTV), social, and display channels.

In this Ask the Expert, we meet with Madhive and dive into how Experian’s trusted data, combined with Madhive’s Maverick AI platform, equips advertisers with the insights and tools needed to create impactful campaigns.

In this segment of our Ask the Expert series, we explore how Experian’s Digital Graph strengthens Infillion’s ability to deliver addressable media across channels like CTV and mobile.

In this Ask the Expert, hear from the General Manager of AdRoll to learn how AdRoll uses Experian solutions to help DSPs and advertisers reach high-value audiences, improve campaign accuracy, and drive measurable outcomes.

In this edition of our Ask the Expert series, learn how 33Across provides real-time intent signals and contextual insights by integrating into Experian's data marketplace. 

In our Ask the Expert Series, you can learn how Experian and Index Exchange work together for more precise audience activation and deeper measurement and analytics.

In this Ask the Expert, you can learn how Experian and Audacy are working together to solve the challenges of fragmented listening, cross-platform targeting, and campaign measurement, helping brands reach people in the moments other channels can’t.

In this Ask the Expert, we speak with Fusion92 and discuss how innovative data solutions are tackling marketing challenges, like unifying fragmented audience insights and improving omnichannel engagement.

In this Ask the Expert, we speak with Attain's CEO and Co-Founder about how direct access to Attain's real-time audiences within Experian’s Marketplace enables advertisers to launch campaigns more efficiently at scale and make more precise, data-driven decisions.

Viant shares how advertisers are using smarter data, connected TV (CTV), and AI to create campaigns that resonate and deliver data-driven results.

Discover how combining Experian’s marketing data with OpenX’s technology can create tangible benefits for advertisers, agencies, and publishers. 

In this Ask the Expert series, we speak with Circana. Circana counts on Experian’s Offline and Digital Graphs to access offline and online identifiers to maximize cross-channel reach and utilizes Experian's latest innovation, Third-party Onboarding. Learn more about the partnership in this Q&A. 

Discover how Yieldmo utilizes Experian’s identity and audience data to drive personalized, omnichannel ad campaigns with precision, privacy, and measurable results.

In this segment of our Ask the Expert series, we speak with an expert from Amazon Publishing Cloud to discuss five key insights on how APC uses identity resolution and identity graphs from Experian to enhance audience targeting and achieve higher match rates. Read the Q&A to learn more. 

Adopting new strategies based on trust due to evolving privacy regulations and the gradual loss of traditional signals, like third-party cookies, is essential to successfully navigating the future of digital advertising. In our latest Ask the Expert segment, recorded before Experian acquired Audigent, we explore how first-party data and advanced contextual audience targeting are two critical approaches for successfully navigating these changes.

Ampersand helps clients reach their unique target audience and deliver their stories – anytime, anywhere, and on whatever device. In this Ask the Expert segment, we discuss how Experian’s rich set of audience targets and segmentation helps Ampersand define the right audience and whether consumers are likely to purchase a product, exhibit certain behaviors, or demonstrate specific values to enhance campaign performance and improve media spending efficiency for our advertisers.

Webbula offers approximately 3,000 syndicated segments covering categories such as Demographics, Automotive, Political, Mortgage, B2B, Hobby/Interest/Lifestyle, and Interests & Brand Preferences. This gives marketers the tools to deliver targeted messaging effectively. In this Ask the Expert segment discover what type of advertisers might benefit from utilizing Webbula audiences.

 In this Ask the Expert, hear from Kontext on how they leverage its 1st-party, deterministic shopping data to generate real-time online audiences. Their data engine, built on a foundation of approximately 100 million consumer profiles and over 10 billion full-funnel, real-time shopping events, enables the creation of precise audience segments.