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      White Paper

      GenAI in finance: a formula for growth and profitability

      Published May 13, 2025

      Fintech Banks Credit Unions Advanced Analytics & Modeling
      GenAI in finance: a formula for growth and profitability

      GenAI isn’t just changing the financial services industry; it’s redefining it. When faced with industry challenges and economic uncertainty, leading financial institutions strategically leverage GenAI to drive business growth and profitability.

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      Generative AI is a powerful force that’s driving higher efficiency and productivity in credit risk management for financial institutions. Read our latest white paper to discover how lenders can improve the credit risk management process to:

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      A strong credit risk decisioning strategy is crucial for any financial institution looking to stand out from the competition, book more high performing loans, and drive revenue. Lenders can achieve this by implementing next-gen AI technology to: 

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      Watch this video to learn how you can level up your credit decisioning journey across the customer lifecycle with the Experian Ascend Platform.

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      Experian Assistant: GenAI-Powered Virtual Assistant 

      GenAI is transforming the financial services industry by drastically improving productivity and efficiency. Experian Assistant, our award-winning GenAI solution, can help lending institutions: 

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      Watch this video to discover how Experian Assistant can help your business unlock the full power of your data with less friction and faster results.

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      15 September 2025

      State of Fintech 2025: Trends, Risks & Growth Strategies

      The fintech landscape is evolving rapidly—and 2025 is a pivotal year. Experian’s State of Fintech 2025 Report delivers exclusive insights into the market forces, consumer behaviors, and credit trends shaping the future of financial services. Learn how leading fintechs are adapting and where the next wave of growth is emerging.

      In this report, you’ll discover:

      • How fintechs are regaining market share in unsecured personal loans
      • The impact of rising delinquencies and student loan repayments
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      • 7 strategic imperatives to scale responsibly in a volatile market
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