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White Paper

GenAI in finance: a formula for growth and profitability

Published May 13, 2025

Fintech Banks Credit Unions Advanced Analytics & Modeling
GenAI in finance: a formula for growth and profitability

GenAI isn’t just changing the financial services industry; it’s redefining it. When faced with industry challenges and economic uncertainty, leading financial institutions strategically leverage GenAI to drive business growth and profitability.

Experian’s latest innovation, Experian Assistant, is empowering financial institutions stay ahead of the competition while driving strong business results.

Experian Assistant enables organizations to:

  • Enhance operational efficiency
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  • Improve customer experience

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Uncover how a coordinated fraud ring scaled into a full force ATO invasion, connecting 166 devices across nearly 300 accounts in just 30 days. Explore how specialized roles from reconnaissance to monetization worked together to bypass controls, exploit vulnerabilities, and outpace defenses, and why real time behavioral, device, and network intelligence is critical to stopping attacks early.

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