White Paper
Published July 1, 2025
Mortgage Advanced Analytics & Modeling Data Sources Marketing
This white paper explores the transformative potential of Home Equity Lines of Credit (HELOCs) in 2025, a year marked by record-high homeowner equity and shifting consumer credit behavior. It offers data-driven insights into how lenders can tap into the $29 trillion in untapped equity by leveraging advanced analytics, behavioral segmentation, and digital innovation to meet evolving borrower needs.
Key Takeaways:
- $29T in Untapped Equity: Millions of homeowners are ideal HELOC candidates but remain underserved.
- Behavior Gap: Many consumers default to credit cards due to misconceptions about HELOCs.
- Smart Targeting: Use data to identify Revolvers and tailor offers that resonate.
- Digital Advantage: Compete with fintechs by streamlining approvals and closings.
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Case Study
Leveraging cash flow data across diverse borrowers
Our use cases share real-world examples of how cash flow insights help grow portfolios responsibly while expanding credit access. Explore scenarios across borrower types, including:
- Gig workers and freelancers with fluctuating income
- Small business owners with nontraditional cash flow patterns
- Thin-file and new-to-credit consumers lacking traditional credit history
- Subprime borrowers demonstrating positive financial behavior
Case Study
Terrace Finance Behavioral Analytics
Terrace Finance sought out a solution to stay ahead of evolving fraud attacks. They landed on NeuroID’s behavioral analytics — and gained immediate, pre-submit visibility that upgraded their fraud prevention strategy.
Key Results:
- 50+ reduction in manual reviews
- Reduced fraud for lending partners by over 50%
- $250K in potential losses prevented in a single attack
Report
The Future of Underwriting: A Vision for 2030
Experian surveyed product, fraud and credit risk leaders across 10 countries to understand where underwriting is headed. The takeaway is clear: it’s evolving to be frictionless, embedded and nearly instant.
In this report, you’ll discover:
- How credit underwriting is expected to evolve by 2030
- The primary forces driving these changes
- Key takeaways to help your business lead into the next decade
Webinar
The Future of Underwriting: Rethink, Rebuild, Redefine
Discover the transformative trends reshaping the future of underwriting, from agentic AI to alternative credit data.
A few spoilers:
- 80% of leaders will leverage alternative data vs. traditional data by 2030.
- 62% see fraud prevention as one of the key reasons for alternative data adoption
- More than 61% anticipate that scoring, decisioning and data collection will be outsourced by 2030.