White Paper
White Paper
Published July 1, 2025
Mortgage Advanced Analytics & Modeling Data Sources MarketingThis white paper explores the transformative potential of Home Equity Lines of Credit (HELOCs) in 2025, a year marked by record-high homeowner equity and shifting consumer credit behavior. It offers data-driven insights into how lenders can tap into the $29 trillion in untapped equity by leveraging advanced analytics, behavioral segmentation, and digital innovation to meet evolving borrower needs.
Key Takeaways:
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Your free Experian resource is now available. Enjoy!
Generative AI is a powerful force that’s driving higher efficiency and productivity in credit risk management for financial institutions. Read our latest white paper to discover how lenders can improve the credit risk management process to:
A strong credit risk decisioning strategy is crucial for any financial institution looking to stand out from the competition, book more high performing loans, and drive revenue. Lenders can achieve this by implementing next-gen AI technology to:
Watch this video to learn how you can level up your credit decisioning journey across the customer lifecycle with the Experian Ascend Platform.
GenAI is transforming the financial services industry by drastically improving productivity and efficiency. Experian Assistant, our award-winning GenAI solution, can help lending institutions:
Watch this video to discover how Experian Assistant can help your business unlock the full power of your data with less friction and faster results.
The fintech landscape is evolving rapidly—and 2025 is a pivotal year. Experian’s State of Fintech 2025 Report delivers exclusive insights into the market forces, consumer behaviors, and credit trends shaping the future of financial services. Learn how leading fintechs are adapting and where the next wave of growth is emerging.
In this report, you’ll discover: