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      White Paper

      Unlocking growth in Mortgage lending: Capitalizing on the untapped potential of first-time homebuyers

      Published March 18, 2024

      Mortgage Credit & Economic Trends

      As interest rates soften, pent-up demand stands poised to surge once affordability shifts. Given this environment, it's imperative to reassess your lending strategy to recognize new avenues for growth. We've examined the first-time homebuyer segment to identify credit-qualified prospects and offer insights on potential opportunity areas.

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      Get ahead of the 2026 holiday shopping season with our expert prep guide. Discover proven strategies, marketing tips, and consumer insights to maximize loyalty and retention efforts, boost customer engagement, and ensure you are top of wallet.

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