Stay Ahead of the Curve with Expert Insights
Experian Automotive is your go-to source for the latest trends, reports, and insights for the automotive industry. Whether you're an OEM, dealer, lender, or agency, our data-driven insights empower you to make informed decisions and drive actionable results. Explore this page to gain a competitive edge and navigate the complexities of the automotive landscape with confidence.
Understand the Automotive Landscape
The automotive industry is undergoing a rapid transformation, driven by technological advancements, changing consumer preferences, and a diverse marketplace. To navigate this complex landscape, understanding your target audience is key. This is where generational insights are indispensable. Each generation brings unique values, preferences, and buying behaviors to the table. Ignoring these differences can lead to ineffective marketing campaigns and missed opportunities.
Auto Finance Trends Report
The industry-leading State of the Automotive Finance Market Report.
Auto Market Trends Report
A review of quarterly changes in Vehicles in Operation (VIO) by model, year, segment, age, and market share.
Quarterly Trends Summary
You can now download a one page summary with highlights from all three of our quarterly trend reports.
Used Vehicles Insights Report
Relying on historical data and trends can help dealers and manufacturers prepare and navigate the road ahead. Used vehicles will always fit the needs of shoppers looking for their next vehicle. Learn what preowned vehicles are selling and who is buying them so you can market to those buyers.
Auto News Interview with Michael Kraut
Watch the “Up to Speed” 5-minute interview with Vice President of OEM Sales Experience, at Experian Automotive as he unpacks how agencies and dealers are navigating the rising complexity of consumer marketing.
NADA 2025 Live Stage
Watch the ‘Ask the Expert’ session from the NADA Live stage for tips on how to improve marketing effectiveness
Auto News Interview with Erik Hjermstad
Watch VP Erik Hjermstad and Emma Hancock discuss how to leverage data-driven insights to refine marketing strategies, improve customer retention, and gain a competitive edge.
Dealers United Testimonial
Dealers United Sr VP, Justin Friend, discusses optimizing digital marketing campaigns to drive innovative automotive digital advertising strategies.
Strategus Testimonial
Strategus’ VP of Sales, Aaron Seissiger, discusses CTV audience targeting and campaign measurement
Fraud in the auto industry isn’t just about stolen cars—it’s evolving and becoming more sophisticated, impacting dealerships in unexpected ways.
A must-watch conversation from NADA, where we break down the three major types of fraud hurting dealerships today:
- Third-Party Fraud – Using stolen information to buy a vehicle.
- First-Party Fraud – Misrepresenting personal info to secure financing.
- Synthetic Identity Fraud – Creating entirely new, fake identities to game the system.
Lenders: Reduce Auto Loan Defaults
Do better insights into vehicle collateral positively affect loan performance? By leveraging our skills, unique data, and powerful analytic insights, we’ve proven the answer is a resounding “Yes”! We shared our early-stage insights with Lender clients, and used their feedback to refine our analysis and to confirm a high level of industry interest. Based on their need to verify the impact on their portfolios, we created a data test framework enabling them to validate their opportunity.
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