Stay Ahead of the Curve with Expert Insights
Experian Automotive is your go-to source for the latest trends, reports, and insights for the automotive industry. Whether you're an OEM, dealer, lender, or agency, our data-driven insights empower you to make informed decisions and drive actionable results. Explore this page to gain a competitive edge and navigate the complexities of the automotive landscape with confidence.
Understand the Automotive Landscape
Increase Marketing Effectiveness
Validate Consumer Identities
Lenders: Reduce Loan Defaults
Automotive Industry Resources, Trends & Insights
The automotive industry is undergoing a rapid transformation, driven by technological advancements, changing consumer preferences, and a diverse marketplace. To navigate this complex landscape, understanding your target audience is key. This is where generational insights are indispensable. Each generation brings unique values, preferences, and buying behaviors to the table. Ignoring these differences can lead to ineffective marketing campaigns and missed opportunities.
Used Vehicle Insights
Relying on historical data and trends can help dealers and manufacturers prepare and navigate the road ahead. Used vehicles will always fit the needs of shoppers looking for their next vehicle. Learn what preowned vehicles are selling and who is buying them so you can market to those buyers.
Auto News Interview with Michale Kraut
Watch the “Up to Speed” 5-minute interview with Vice President of OEM Sales Experience, at Experian Automotive as he unpacks how agencies and dealers are navigating the rising complexity of consumer marketing.
NADA 2025 Live Stage
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Auto News Interview
Watch VP Erik Hjermstad and Emma Hancock discuss how to leverage data-driven insights to refine marketing strategies, improve customer retention, and gain a competitive edge.
Dealers United Testimonial
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Strategus Testimonial
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Fraud in the auto industry isn’t just about stolen cars—it’s evolving and becoming more sophisticated, impacting dealerships in unexpected ways.
A must-watch conversation from NADA, where we break down the three major types of fraud hurting dealerships today:
- Third-Party Fraud – Using stolen information to buy a vehicle. 🕵️♂️
- First-Party Fraud – Misrepresenting personal info to secure financing.📝
- Synthetic Identity Fraud – Creating entirely new, fake identities to game the system.🆔
Lenders: Reduce Auto Loan Defaults
Do better insights into vehicle collateral positively affect loan performance? By leveraging our skills, unique data, and powerful analytic insights, we’ve proved the answer is a resounding “Yes”! We shared our early-stage insights with Lender clients, and used their feedback to refine our analysis and to confirm a high level of industry interest. Based on their need to verify the impact on their portfolios, we created a data test framework enabling them to validate their opportunity.
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